The future of job marketing
In the world of recruitment it comes down (if we put it very plainly) to one thing: finding the right candidates – preferably today! Programmatic advertising plays a big part in that. But the term and the technology are still unfamiliar to many… What exactly is it, and how can it help you make your vacancies visible? Read on and find out!
Programmatic adve…..what?
Programmatic advertising automates the process of vacancy advertising, including placing, advertising and continuously optimising adverts on different platforms. In job marketing this means your vacancy adverts appear automatically on platforms such as Indeed, Monsterboard, Instagram, LinkedIn and other relevant channels. All of it tailored to your own advertising conditions, audience and budget.
How does this work? By setting certain conditions and objectives yourself in advance, such as a maximum budget or a number of applications per vacancy. But data plays an important part in this clever way of advertising too. The data is analysed and adjusted continuously, so that adverts appear in the best places.
Programmatic advertising in 5 steps
- Create your vacancy and set your own advertising conditions
- The vacancy is analysed, indexed and compared
- The best-matching media channels are selected
- The budget is optimised, divided and deployed
- The vacancy is adjusted automatically using the data gathered
Visible vacancies, then – but at what price?
In today’s labour market it is more important than ever that vacancies stand out. But with a limited budget it is not always easy to reach the right audience. Programmatic advertising helps you use your budget cleverly by automatically backing the channels that work best. On the basis of data, things are adjusted continuously, so your adverts appear in the places where they have the most impact. Setting objectives cleverly (and in advance) also gives you more control over the budget. Such as capping a maximum budget or stopping a campaign once enough results have been achieved. That way you waste no budget and budget can go to other vacancies.
Programmatic advertising also gives you insight into where your budget goes and what it delivers. So you can improve step by step and make targeted choices, without unnecessary spending. No more deciding in advance which media channels to use on gut feeling, but advertising where the audience is at that moment.
So…
Programmatic advertising is not just a trend, but an essential part of modern recruitment. Whether you are a recruiter, a recruitment marketer or an HR professional, this clever way of advertising gets the most out of your job marketing. Would you like to know how you can put programmatic advertising to work? We are happy to look at your job marketing and vacancies with you, with no obligation, and to think along.