Want your vacancy to attract the right candidates and score well on job boards such as Indeed and Monsterboard? These 10 tips help you write a job ad that works!
1. Choose a clear and specific job title
A job title should be short, strong and specific. For example, ‘Window frame fitter’ instead of just ‘Fitter’. Avoid additions such as (M/F) or ‘company car’. Ask yourself: “What would I type in if I were looking for this job?”
2. Grab attention straight away with a strong introduction
The first 155 characters of your job ad are often shown in search results. Start with a compelling summary of the role to tempt candidates to read on.
3. Use relevant keywords for better findability
Work the job title and its synonyms into the text several times. This increases visibility on job boards and search engines.
4. Offer essential and relevant information
Give an overview of the main responsibilities, requirements and information about the company. Avoid superfluous detail and focus on what genuinely matters to the candidate.
5. Keep the text concise and to the point
Aim for a length of 300-400 words. That is long enough to provide all the important information without losing the reader’s attention.
6. Write in plain, accessible language
Use simple, direct language. Avoid jargon and clichés such as ‘flexible’ or ‘spider in the web’.
7. Emphasise what you offer and be transparent about salary
A long list of requirements can put candidates off. Make sure you offer more than you ask. A clear list of benefits and terms of employment makes the vacancy more attractive, and the tip here is to make the list of benefits longer than the list of requirements.
8. Make the text scannable and well organised
Use subheadings, bullet points and short paragraphs. That makes the text easier to scan and helps candidates find the most important information quickly.
9. Be transparent about salary
Vacancies with clear salary information attract more qualified candidates. Avoid vague terms such as ‘in line with the market’ and give a specific salary range where possible.
10. Write inclusively and avoid discriminatory terms
Avoid terms that can exclude certain groups, such as ‘young team’. This promotes diversity and inclusion within your organisation.
By following these tips you increase the chance of attracting the right candidates and hiring successfully.
With the Jobmatix AI assistant you can easily make sure your job ads meet these 10 tips. Your vacancy stays unchanged on your own website, while the optimised version scores better on job boards. Win-win, right? Want to know how that works?