Customer case

Royal Schiphol Group

The approach route to successful hiring

Filling 1,000 vacancies at speed

And that in a turbulent labour market. With that challenge, Royal Schiphol Group checked in at Jobmatix. With smart recruitment marketing we deliver more applications and save time.

More visitors to the careers website
55%
More applications received
45%
Vacancies filled
1000
The challenge

A thousand vacancies in a tight market

Because of what the business does, Schiphol Group has open vacancies continuously. Many vacancies are operational, but the company also looks for specific roles at bachelor's and master's level. Consultant Baggage Processes or Service Manager Passenger Security, for example. Those vacancies are hard to fill and demand a lot of attention. At the start of the partnership with Jobmatix, Schiphol Group had around 1,000 open vacancies.

As well as a tight labour market, Schiphol Group was also dealing with negative coverage. The reports about long queues at Schiphol, when air traffic picked up again after Covid, had a negative influence on the employer brand. Schiphol Group moved to a new careers website and ATS, but filling the vacancies took more than 'post and pray'.

Schiphol employee in a helmet and orange high-visibility vest beside a vehicle on the runway
The solution

The right approach route

Jobmatix recruitment marketing automation turned out to be the right approach route to more successful hiring.

A flying start. After the first contact, the account for Schiphol Group was up and configured in no time.

Time gained. Our platform saves time by automating processes wherever possible.

Programmatic advertising. No longer 'post and pray', but smart programmatic advertising on job boards.

Visible in the do phase. Visible at the right moment in the candidate journey through job board ads.

First-class support. Weekly meetings with a personal Jobmatix Customer Success Manager.

“Thanks to Jobmatix we have been able to take a big step up in efficiency, which leaves us more time for our most important hiring tasks. The smart advertising strategies give us far more control over our media budget. On top of that we have one fixed point of contact for our job board marketing, and that works very well.”
Alice ZeijlemakerLead Employer Branding
The result

55% more visitors, 45% more applications

Schiphol Group has made a serious commitment to recruitment marketing automation – with results. 55 per cent more visitors to the careers website and 45 per cent more applications. The Jobmatix platform also delivers a great deal of valuable recruitment data, with which Schiphol Group can optimise its candidate journey further still. The organisation is using the Jobmatix platform to hire thousands of colleagues over the coming years. And in doing so works consistently towards its goals: making airports cleaner, quieter and smarter.

Smiling Schiphol colleague in a blue shirt in conversation at a table in a green staff canteen

Get the job done

Want to fill hundreds of vacancies in a tight labour market too, like Royal Schiphol Group? Find out what Jobmatix can do for your organisation.

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