- Drugstore
- Direct employer
- 1,300 stores
Always surprising, always good value!
With almost 50 years of experience (since 1975), Kruidvat is an established name in the Netherlands and Belgium. As well as being a well-known drugstore chain, Kruidvat is a large employer. Over the past few years Kruidvat has invested heavily in recruitment marketing, and that is paying off.
- years a customer
- 5
- Vacancies a month
- 400
- Cost per application
- €10
Thousands of vacancies, managed by hand
For part-time jobs Kruidvat runs things like duo applications, or 'apply with your bestie', and other successful recruitment marketing campaigns. For roles such as team leader, assistant store manager and store manager, Kruidvat invests in every layer of labour market communication, including job marketing through job boards. In job marketing, job boards are an essential part of the strategy. Especially when more targeted visibility among the audience is needed.
With thousands of vacancies a year, placing, managing and analysing job marketing campaigns by hand is a time-consuming job. On top of that, the Kruidvat recruitment team does not work for Kruidvat alone, but also for other brands within AS Watson Health & Beauty Benelux. Efficiency is therefore crucial.
One platform, optimised weekly
Jobmatix gives Kruidvat one central platform with which the team not only reaches the right candidates, but also saves time.
One of the first! Kruidvat was one of the first companies to embrace Jobmatix and has therefore seen the development of our platform from close up.
Time saved. The Jobmatix platform is largely automated, which delivers extra time savings for the Kruidvat recruitment team.
Targeted visibility. The platform works automatically and intelligently, so that Kruidvat vacancies are visible to the right candidates at the right moment. That increases targeted visibility among the audiences the company wants to reach.
Stronger together. Kruidvat works with its own Jobmatix consultant. Optimisations are made weekly, and that shows in the results. Thanks to the tool and the guidance of a dedicated consultant, the team gains valuable time.
Overview. Instead of separate tooling, budgets, contacts and reports, there is now one clear environment for managing all the campaigns for Kruidvat's job marketing.
“With thousands of vacancies a year, job marketing is essential for us. Thanks to our partnership with Jobmatix we can be visible on several job boards through one tool, which lets us respond flexibly to our organisation's hiring needs. The partnership is also very pleasant and we are guided excellently in optimising our campaigns.”
From early adopter to fixture
As one of the first users of Jobmatix, Kruidvat has not only witnessed the platform's growth, but has also experienced its benefits. The platform offers clear added value, especially when it comes to saving time for the recruitment department. Since a dedicated Customer Success Manager from Jobmatix became involved this year, Kruidvat also gains more insight into job titles. As a result, vacancies are optimised to fit the audience better.
Get the job done
Want thousands of vacancies on the right channel automatically too, like Kruidvat? Find out what Jobmatix can do for your organisation.