- Staffing agency
- Intermediary
- Nationwide
Long-term success thanks to marketing automation
Faam is known for its personal approach and its focus on the long term. With smart recruitment marketing, the intermediary is working towards its nationwide ambitions.
- Less time spent managing campaigns on job boards
- 75%
- More visitors thanks to using Jobmatix
- 53%
- More applications thanks to using Jobmatix
- 45%
Advertising by hand takes too much time
Staffing agency Faam offers hundreds of (vocational) vacancies in engineering, production, logistics, green space and construction. The colleagues within Faam know these fields inside out and are strong in content marketing. Faam works with the client on powerful photos, videos and copy. They then advertise the vacancies through various channels, such as job boards. When you do this by hand, it is a time-consuming job: from contracting every job board separately to monitoring every campaign continuously.
With the ambition to grow from a regional into a national player, it was time for Faam to take a step up in recruitment marketing efficiency. That is how the partnership with Jobmatix came about.
One platform for every vacancy ad
A user-friendly all-in-one platform that everyone within Faam can work with.
A good start. Together with Faam we configured the platform and set the campaigns up precisely.
Focus on Cost Per Applicant (CPA). Faam gets guidance from Jobmatix in setting the CPAs and steers actively on this KPI, which matters to them.
One platform for every vacancy ad. Faam no longer has to contract, monitor and adjust every job board by hand.
Grip on media budgets. With the all-in-one dashboard, Faam keeps a better overview of and grip on the media budgets per client.
Learning by doing. We keep optimising the campaigns after go-live too. With the smart AI in the platform this happens automatically.
“Since we started working with Jobmatix we have been able to speak to considerably more applicants. My advice to everyone: do not underestimate the power of job marketing and job boards. They are hugely valuable channels that build name recognition. Jobmatix is an important stakeholder in realising our ambitions.”
Every campaign through one partner
"We used to place the vacancies on different job boards by hand", says Job Frens of Faam. "We kept in touch with each channel separately about the progress of every campaign. Now we manage all the vacancy campaigns for our clients through one platform. And we only have to deal with one party, namely Jobmatix."
"The interface is very user-friendly, so everyone can work with it easily. The advice from the Jobmatix team keeps us sharp as well. Sometimes we discover, for example, that a particular type of vacancy deserves its own campaign. Together we go for the ideal balance between Cost Per Applicant (CPA) and Cost Per Click (CPC)."
Get the job done
Want to take a step up in recruitment marketing efficiency too, like Faam? Find out what Jobmatix can do for your organisation.