- Staffing agency
- Intermediary
- Nationwide
Hiring young talent with marketing automation
JAM Werkt is there especially for young people. With smart marketing automation, the intermediary reaches this audience even better.
- Applicants a month for JAM's assignments
- 800
- Of applicants can be traced directly to one of the job board adverts
- 80%
- Young people work through JAM on a flexible basis every day
- 500
Reaching young people calls for a different approach
Around 500 young people work through JAM on a flexible basis every day. They can come to the intermediary for a job in logistics, hospitality, engineering or office roles.
JAM has several branches in the Netherlands and wants to expand that number, so young people can always walk into the staffing specialist somewhere. During the coronavirus period in particular, however, a different approach proved necessary to attract new applicants. The organisation, originally from the Kempen region and active in recruitment for more than 12 years, has therefore become more and more marketing-driven. The partnership with Jobmatix contributes to that.
Data-driven advertising on the right channels
With their data-driven approach, JAM attracts around 800 applicants a month.
Visible to the right audience. JAM uses programmatic job advertising for greater visibility among their audience.
Smart recruitment automation. JAM no longer has to select the most suitable channels for job ads by hand.
KPIs clear straight away. In the Jobmatix dashboard, the recruiters see their most important KPIs at a glance.
Continuous analysis & optimisation. With the clear dashboard and the help of the Jobmatix Customer Success Manager.
Campaigns that work. The vacancy campaigns are set up so that they fit JAM's back end perfectly.
“The Jobmatix recruitment marketing platform plays an essential part in our hiring process. Our vacancies are advertised quickly on many job boards and Jobmatix thinks along actively about optimising our campaigns and dividing our budgets efficiently. A fine partnership that makes us successful!”
Over 80 per cent comes in through job boards
When expanding into a new region, the question for JAM is no longer how they can reach candidates there. Over 80 per cent of applicants can be traced directly to one of the job boards the organisation advertises on through Jobmatix.
JAM is driven to get even more out of recruitment marketing automation. Erik van de Snepscheut (Marketing and Recruitment Director) at JAM says: "Every month we discuss the opportunities with Marketing, Recruitment and HR. We do that using the Jobmatix dashboard. We do everything we can to make our ambitions happen, and this data-driven approach works very well for us."
Get the job done
Want to reach young talent in a data-driven way too, like JAM Werkt? Find out what Jobmatix can do for your organisation.